In a direct-mail program to generate B2B lead – What kind of deals are successful? Is knowledge (read: white papers / books) the only real options? How do you get to what they offer is more attractive to obtain the maximum number of people to respond??? That's 3 questions! What kind of deals are successful? [...]

7 – Steps to Building a team – not a mailing list Have you heard the old saying "No money in the list"? Well, that may be true. But I say that is not power on a computer. Stop trying to sell something at all times to your mailing list, this is one of the [...]