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How funeral services market?

I am a writer and would like to point my funeral services in writing, but I am confused as their marketing efforts. I know that the funeral is often associated with a particular cemetery, and receives referrals from people who bought plots in the cemetery. I also know that funeral homes make a great deal of Yellow Pages advertising, and probably have websites. Are there other types of marketing communications that do? Do they send out brochures or direct mail? Thank you very much.

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