direct mail marketing growth

Increase repeat business and referrals with Direct Mail

For what they have written mortgages like crazy now to recent years. You have a base very large data of customers and hopefully you have been to obtain and maintain full contact information for them. An organized database is the first key to retention customers.

The next step is to put together a direct mail campaign to keep these customers thinking about you when you think of mortgages. It is ten years between the time when each customer needs a mortgage professional, and it takes much less than to forget his name. , Just as the fight against time is fighting indifference. Customers who receive great service are often reluctant to pass that information along, while customers who feel they have received bad service you tell everyone. Most of the time good customers need to be reminded of their experience. By tracking each customer on a regular basis not only stay in front of his mind, but also start building a reputation as a solid company and responsible.

So how do you start? Then There are a couple of the most frequently asked questions when starting a campaign to keep in touch with past clients.

What kind of parts Direct mail works best?

There is a great debate amongst Mortgage Professionals about the type of direct mail will work best for new business. Many swear by the cards of their appearance of professionalism, while others like the low cost and high visibility of postcards. Overall, both seem to work adequately to win new business. You just have to find what works best for you personally.

To keep in touch with past clients, however, the way to go is postcards. This is due to the fact that if customers are not currently looking for a mortgage for themselves, are much less likely to take time to open a letter. What causes most of his "stay in touch" promo that is in envelopes to get expelled before they ever read.

Since the objective is the recognition and direct action not only necessary to get the message read. Postcards have the message visible when mailed, which means that while customers are deciding what to read and what to shoot, and are being exposed to your message.

How often should I send Promo?

You want to mail a piece to your database every 30-60 days. More than that and may have already forgotten that when his friends are looking for a mortgage. Since you want to send promo out often, you will need to keep your costs low. With postcards there is no envelope costs, no assembly costs and expenses Shipping is 30% fewer letters. When using a mail house to send your postcards you can often get postage rates as low as 18 ¢ per piece.

What should be in my pieces brand recognition?

There are some basic rules for the design of a brand recognition direct mail piece.

Rule # 1: Maintain a consistent color.

Many times people fall into the trap of changing the appearance of its promotion for future seasons or for holidays. The idea is that people are thinking about Christmas or St. Patrick's Day to respond better promotion with those colors. The truth is exactly the opposite. His senses are so overwhelmed by the images that really start to jump right over them. Choose a color for your company and stay with her. You will do much better in building recognition.

Rule # 2: Create a logo and use it on each piece.

Having a clean, professional logo is best. Can be a bit expensive to have designed, but ultimately worth the money. Experienced designers can often charge up to $ 2000 for a corporate identity package including logo, letterhead and business cards. If you are not looking to make that kind of investment, simply select a style type your company name and use each time. The consistency is key because your logo is your main identification point.

Rule # 3: Make informative.

Each piece must have something useful for their clients. Whether new information about the mortgage industry or even possible properties Investment in your area may not even be related to the mortgage industry. A calendar or list of emergency numbers, even the old recipe card trick it still works. Anything that is likely to stay around to help build recognition in the minds of their former clients.

Industry Mortgage has experienced tremendous growth over the past few years. Unfortunately this growth can not last forever. At some point it slows down and the only way to maintain earnings in the range have become accustomed to is to make sure they retain as many past customers as possible.

A campaign Direct mail is the best way to do this, but remember, this type of program is a long term process. Do not be discouraged if you can not directly calculate the amount of money you comes right off the bat. What they are doing is burning your name into the minds of its customers. Finally we will work for you and less wear and more references.

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